One step ahead: An exclusive behind-the-scenes look at what makes Prada the world’s most influential fashion label

November 16, 2009

One step ahead: An exclusive behind-the-scenes look at what makes Prada the world’s most influential fashion label

Posted by: admin : Category: Fashion Software

Careful observation of and curiosity about the world, society and culture are the core of Prada’s creativity and modernity,” states the foreword to the first major book dedicated to this monolithic designer name. “This pursuit has pushed Prada beyond the physical limitations of boutiques and showrooms, provoked an interaction with different and seemingly distant worlds, and introduced a new way to create a natural, almost fashionless fashion.” More than any other globally recognised luxury-goods company, Prada has sought to experiment and innovate, to push at the boundaries of fashion and anything else it touches – from fragrance to yachts – taking any interested party way beyond what might be expected from the comparatively straightforward appeal of designer clothes and accessories, however arresting these may be.